In 2020, Samba TV partnered with global programmatic media partner MiQ, global technology company The Trade Desk, media measurement and analytics company Comscore, as well as Amazon Web Services. That same year, Samba TV also partnered with video streaming aggregator Reelgood. In 2019, Samba TV partnered with Twitter to help measure the social network's effectiveness in driving tune-in. In 2017, Samba TV partnered with video ad serving platform SpotX and media/advertising research company Kantar. In 2016, Samba TV partnered with MediaMath.
#Samba interactive tv settings software#
In August 2019, Samba TV acquired, Axwave, an international software development company. In August 2019, Samba TV acquired Wove, to help direct-to-consumer brands TV ad targeting. In December 2018, Samba TV acquired Screen6, a firm offering real-time, cross-device identity resolutions. In October 2017, The Walt Disney Company became a strategic investor in Samba TV to better understand TV viewership and engagement with advertising. In September 2013, the company adopted the Samba TV name. In January 2013, the company announced further developments and features and named its interactive TV platform Samba.
In January 2012, Samba TV launched one-click sharing on social networks like Facebook and Twitter from the television. The company was founded as Flingo in 2008, to help media companies like Showtime, Fox, A+E Networks, TMZ, Revision3, PBS and CBS develop apps on Smart TVs that synchronize with linear Broadcast programming and Non-linear media. Media, broadcast, television, digital cinema, Internet, Automatic Content Recognition, Social television, second screen, Smart TV, application software, Interactive TV The company has raised over $40 million in capital from Disney, Time Warner, August Capital, Interpublic Group, Liberty Global, Stagwell, A+E Networks as well as individuals like Mark Cuban, Kun Gao, founder of Crunchyroll, James Hong, founder of Hot or Not, Charles Huang, founder of Guitar Hero, angel investor Tom McInerney, and others. Its devices are distributed in roughly 118 countries. Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself. The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content-live or time-shifted-and make relevant information available to users at their request. It develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. Samba TV is a television technology company that offers real-time insights and audience analytics.
0 kommentar(er)
